Because when you go out to enjoy your favourite sport 
you know your going to pedal, feel the first few 
kilometres, the strength, the cold, the heat, the hills, the 
pride, the downs, the wind in your face, the escape, the 
effort, your legs, the sprint, the finish, the exhaustion, 
the shower... But in reality you know what you really 
want more. To do better, to compete, the freedom 
of movement, satisfaction, maximum enjoyment, 
relaxation, company, convesation, friendship. In short, 
share the sensations and experience of freedom.